Monday, February 28, 2011

“Idris Elba: Ambassador of Innovative Filmmaker Challenge”

“Idris Elba: Ambassador of Innovative Filmmaker Challenge”


Idris Elba: Ambassador of Innovative Filmmaker Challenge

Posted: 28 Feb 2011 01:36 PM PST

Golden Globe-nominated actor Idris Elba has been named the official ambassador for the 4G Competitive Edge Filmmakers Challenge, a short film competition that calls college students to make movies with a smartphone.

Sprint, along with the Thurgood Marshall College Fund and Wells Fargo, tapped the 38-year-old star of 'Takers' and 'Obsessed' to inspire college students to utilize the cell phone technology in their pursuits to become filmmakers.

"We have all heard it a million times before that today's students are tomorrow's leaders. I was told the same thing when I was growing up and it has shaped my beliefs," the former star of 'The Wire' told BlackVoices.com.

"I am getting involved in the student movement because people in my position are usually seen as unreachable," Elba continued. "I want to teach those who have the passion and drive that you can achieve anything. This competition is used for young filmmakers who have the desire to explore different concepts of film. In this case the challenge is to create a film using your Idris Elbasmart phone. If you can make a film on a smart phone you can make one on anything."

According to a recent independent survey of cell phone users, African-Americans make up 33-percent of all smartphone consumers in the United States, although we constitute only 13-percent of the population. The 4G Competitive Edge Filmmakers Challenge offers diverse students a chance to demonstrate their creativity using the cutting-edge technology of smartphone devices.

"Well hopefully this will be the first of many. This project will positively connect young people and build relationships between us. Those involved can get hands on experience of what goes on behind the camera," said the actor. "The second outcome would be for those participating to understand that the harder you work the better outcome and the more successful you will become."

As part of the competition, Sprint, along with Wells Fargo, will launch a college tour to visit several historically black colleges and universities (HBCU) around the country throughout the month of February. The tour will head to TMCF member institutions including Morehouse College, North Carolina A&T State University, North Carolina Central University, Virginia Union University and Shaw University.

The tour will conclude at Johnson C. Smith University in Charlotte, N.C., just in time for the CIAA Tournament. Elba will join Sprint, TMCF and Wells Fargo to announce the winners at Howard University in April.

"I would like to think that possibly this could become an annual festival, visiting various schools and setting different challenges. As the competition grows I would hope this could become a national event," the British-bred actor closed.

A list of tour dates and schools can be found at www.4GCompetitiveEdge.com.


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