“A Tedious and Personal History of 3G [3G]” |
| A Tedious and Personal History of 3G [3G] Posted: 21 Aug 2010 11:40 AM PDT
In 2002, I got my first cell phone. June was stuffy in Manhattan, and my summer internship copy-editing the New York Sun, the now-defunct right-wing newspaper, was just about to start. I swam through the humid air past Madison Square Park to get to the store before closing. "You want this one," said the salesman at the RadioShack, pointing to a sleek model then on sale. "It's a 3G phone. It'll work with Sprint's new 3G network they're rolling out later this summer." "Ok," I said. Sure enough, it had 3G:
A few months later - after all the Sun's editorials casting doubt on whether lead paint can really poison you had been edited and sent off to our eight readers, and I was back at school - Sprint did roll out their 3G network:
I called Sprint and tried to subscribe. "Sir, you need a 3G phone to sign up," they told me. "I have one!" I said proudly. "It says 3G CDMA right on the back!" "Oh, I'm sorry sir. We've changed the labeling of that model. That phone doesn't have true 3G. It doesn't say that on the back any more. If you like I would be happy to sell you the next model, the SCP-6400, which has true 3G." "No, thanks," I said, thinking that 3G was pretty much a crock, while wryly appreciating RadioShack's ability to make you feel cheated even on a $30 cellphone. Sure enough, when my phone died and had to be replaced, I saw the new one only said "QUALCOMM CDMA" - no more "3G". It had been revised downward. Meanwhile, Sprint's competitors were busy deploying their own nationwide 3G networks. Cingular, then a joint venture of SBC and BellSouth, trumpeted each step in the process: June 2003:
Or October 2003:
Or June 2004:
Those of you who care about these things will probably be jumping up and down right now, and/or closing the browser window. "EDGE isn't 3G!" you are saying. "It's 2.9G at best! And neither is 1xRTT, which is all the Sanyo SCP-6200 had. That's barely 2.5G! Maybe 2.75G on a clear day." These people, who while enthusiastic sometimes seem to have been born yesterday, would point to the kerfuffle when Apple released the original iPhone in 2007 for Cingular and only supported EDGE. As the Wall Street Journal wrote:
By 2007, Cingular/AT&T was happy to downgrade its EDGE offerings in favor of a newer kind of 3G (known as W-CDMA or UMTS). From an interview with AT&T's chief, Randall Stephenson, in the New York Times in June 2007:
Ok, what are some quick takeaways here?
But the point I really want to make is: this is all a red herring. Focusing on the protocol between your cell phone and the tower - or worse, spending money on that basis - is letting yourself be distracted. It's like the secret pick-me-up in Geritol, concocted by Madison Avenue instead of a chemist. A cell phone is essentially sharing a swath of radio spectrum with a bunch of other people within a cell. Think of it like a cable modem or any other ISP. You can have the world's most sophisticated modem, but if it's trying to talk in a tiny slice of spectrum shared with everybody else within miles around (because there aren't enough towers to divide you up into cells), it'll still be awful. Consider, for example, the performance I get from a Verizon "3G" USB modem:
Pretty sad! But hey, it's 3G. In truth, a lot of boring factors control the performance of your cell phone data transmissions, principally:
You might notice that all of these meat-and-potatoes factors involve the carrier spending money, and they all involve gradual improvement in behind-the-scenes infrastructure that's hard to get customers excited. Persuading you to buy a new cell phone with a sophisticated modem and sign up for a two-year contract is a different story. So they don't sell you something measurable where they could be held accountable; they sell how sweet it feels to be using a sophisticated radio modem protocol to talk to them. Don't get me wrong - UMTS and EV-DO are sophisticated protocols, and a lot of smart people and clever techniques made them legitimate engineering accomplishments. But the boring factors - the raw resources being shared among the nearby customers - dictate your performance just as much as incremental improvements in the air interface. What we really ought to care about is the same as with any Internet service provider - the throughput and latency and reliability you get to the endpoints you want to reach. That's what matters, not the sophistication of one piece of the puzzle. If the carrier sold you "384 kbps Internet access anywhere in the coverage area, outdoors," that would be something you could hold them accountable for. The carrier might even have to put a brake on signing up new customers until it could build new towers or license more spectrum for everybody to share, if it made that guarantee. Some have proposed even more freely enterprising business models - like having your phone get minute-to-minute bids from the local towers on who will carry your traffic for what price, and accept the lowest bidder who offers acceptable performance. Selling you "3G" - well, that's a lot easier to live up to. And it changes every year. So don't tell me how many G's your new phone has. We've loved and lost so many G's at this point. Tell me you got a new phone where you pay to get 1 Mbps and 100 ms rtt to major exchange points. When the market moves forward enough to make that a reality, that'll be a generation worth celebrating.Want more tendentious histories of the recent technological past? Top photo by Saleeee/Shutterstock. Keith Winstein works at Ksplice, an MIT spinoff that promises an end to the reboot. Their technology —which lets you keep Linux secure and patched without the disruption of a restart — is wicked cool, but honestly, Keith is just a middle manager and had little to do with it. If you run Linux you can try Ksplice's product for free, or subscribe to the Ksplice blog for more posts like this one. The author of this post can be contacted at tips@gizmodo.com This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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